Starting and running your own business can be stressful. You can reduce the stress by educating yourself about your business in advance. Learn about your market; what products they are currently buying? What are the weakest links in your target market? How can you, your product, or service fill in the gaps in the market? What skills and abilities will the need to make it happen?
Does Starting a Business Sound Stressful?
Isn’t it stressful to be working for someone looking over you, and managing you to get you to meet their expectations?
I would gladly trade the stress of socially acceptable slavery for the stress associated with starting a new business from scratch any day. Plus, doing so, gives you the possibility of achieving a level of freedom that could never be accomplished working from someone else.
But I Love My Job
You may love your job. It is doing a good job of taking care of you and your family, good enough, anyway. You feel like there is challenge and room for growth and expansion with the company. You can imagine feeling fulfilled for life or at least until retirement. That is, until your company is bought out and you are forced to prove to yourself worthy of your job, or worse yet, you come into work and are greeted with a pink slip. How do you like your job now?
You are Worth 5-times What You are Being Paid
The good news is, there is a good chance that you can still do all the things you love about your job working for your own company for five-times what you are being paid to do your job now. (Did you catch that?) If the company that you are working for is successful, they operate on a profit and loss formula, which dictates that every employee must have a value of five-times their pay, in order for them to survive. So, you could easily start your own business and charge two-and-a-half times what you are being paid now, and still be a bargain.
Can be Scary
Granted there may be fear associated with starting your own business because you have never thought of it before or you thought the idea of stepping into entrepreneurship was too far out of reach. I hope it helps to ease your mind, that right now is the best time to start a business of your own. In fact, more people are starting new businesses now, more than at any other time in history.
10% America Staring New Businesses Now
Ten percent of the workforce in America started new businesses last year, and there is no slowdown now. It’s like today is the new frontier.
Of course, you will have doubts about your ability to pull this off, as anybody, even the most experienced serial entrepreneurs, have doubts, but they do what is necessary regardless of what they feel. Even if you just charge ahead, it is good to do what you can to manage your efforts effectively by getting the maximum results from the least expense of cash or energy. By managing your energy exertion in your business building efforts, you can minimize your potential for unnecessary stress or burnout.
Self-promotion
You will need to promote yourself and your business to increase your success rate. Many people are afraid of sounding like a salesperson (probably because they don’t like salespeople). There’s a good chance that if you don’t like salespeople, you were probably the victim of a predatory salesperson who took advantage of you. You will have to get over that and let it go. Just because you have had a bad experience doesn’t make you a predator. You can promote yourself and your business with integrity. Don’t worry, staring and promoting your business will not turn you into a snake in the grass.
If you think about it, you have been selling and promoting your whole life. You have been promoting the company you work for, you have sold people on how to think of you as a person. If you are a religious person, or a member of any group or affiliation, you have probably presented them in the best light. If you are in a relationship, it is likely it took some salesmanship on your part to close the deal on that one. These are also considered sales, marketing, and promotion efforts, where you are already experienced in.
Believe
The more you believe in your own products and services, the easier your sales, marketing, and promotions will be. You can also find inspiration in believing that you are actively doing something good for others or in making the world a better place.
This is your time to shine and be all that you can be.
Spread your wings and fly to be free.